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Twitter has solid a partnership with Russian internet search engine Yandex that enables Yandex to show public tweets in its search engine results.
The deal allows Yandex to get into what Twitter describes as its "firehose" of tweets instantly. Twitter has an identical deal with Microsoft's Msn.
"We wanted to make certain that Twitter content could be where Twitter users happen to be going, " Twitter's overseer of business improvement, April Underwood, informed Reuters. "Discovery through search is really important. "
Yandex may be the number-one search motor in Russia, commanding 60 percent from the market to Google's 25 %.
"People share information, exchange opinions, and discuss a variety of matters in real-time constantly, " Yandex's weblog search manager Anton Pavolv said inside a statement, according in order to Reuters. "This type of information will assist us enhance our search engine results. "
Twitter used to possess a paid search contract with Google, however it expired in July and wasn't renewed. Instead, Google's brand new search initiative, Search As well as your World, which started to roll out final month taps in to social results from its social network, Google+. Twitter has expressed concern within the search update, claiming it will prevent people from embracing Twitter to discover important, real-time info. On top of this, Google is dealing with another Federal Industry Commission (FTC) probe within the search update.
Of the future deal in between Twitter and Search engines, Underwood told Reuters which "anything's possible, but there's not necessarily an update to provide at the moment. "
Twitter and Yandex haven't disclosed the financial information on the arrangement.
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